The Deer Valley Club Private Residence Club development model was new to the resort vacation home industry and new to potential real estate purchasers. Located slope side at the prestigious Silver Lake Village at Deer Valley Resort, it was the first Private Residence Club worldwide.
The Deer Valley Club served as the development model for the explosive growth of Private Residence Clubs worldwide. This meant that the marketing team had to educate potential purchasers as to the benefits of the innovative usage plans, reservations systems, the five-star lifestyle and the investment value of a $150,000 fractional ownership purchase.
Offering 30 condominiums, two – three – four bedrooms, a swimming pool, fitness center, ski locker room and restaurant, the Deer Valley Club’s 210 fractional ownership shares with prices ranging from $125,000 to $200,000 required distinctive project documentation, marketing plans and sales strategies which were to become the standard for Private Residence Club developments worldwide.