We have been fortunate to have the opportunity to work with and learn from Jim Whitteron. Jim is THE expert when it comes to sales, marketing, and product planning and strategies for the luxury PRC market. His enthusiasm, insightfulness, and experience of the PRC world is unmatched and we consider him a member of our team. He has demonstrated his ability to share his knowledge at both the highest strategic level, as well as the details of any plan’s implementation. Jim’s perspective has been invaluable – short on “fluff”, and long on pragmatic recommendations that directly help drive our marketing and sales effort. He is no ordinary consultant. He doesn’t profess theory, but actual tried and true, easy to understand principals that when implemented properly, really work!
Jim played a critical role in the development of our Private Residence Club. His experience and insights were invaluable as we ventured into the business of luxury fractional ownership development. The addition of fractional ownership in a yacht to our Private Residence Club offer set us apart from all of the competitors in our marketplace. He was the first to incorporate a lock off unit into the usage plan effectively doubling the amount of usage for our Private Residence Club owners.